Form a relationship and keep your customers engaged through a sales funnel
A tech-volution is taking place. Today, 77% of shoppers consult an online rating or review of a product, whereas only 14% rely on old-fashioned advertising. This means that businesses have to be more conscious than ever of their online ratings, and pay greater attention to what customers want, and are saying.
But technology can be used to your advantage. If you pay attention to your online following, you can build an army of subscribers that develop long-lasting relationships with customers.
The secret is to nurture your customer relationships by using a sales funnel – to grab your customers’ attention and keep them actively hooked on your social media website. Although sometimes this takes practice and a lot of patience and the “hard sell” won’t come right away, the relationship you form will be long-lasting.
Through this infographic, you can get the basics for what you need to keep customers engaged on your site by having a sales funnel system in place. Do this by including the tempting allure of promo codes, catch them at your home page, and use creative and colorful images to display the narrative of your company, as you want it seen. Once you get a massive following, the end is bound to result in loyalty. Don’t forget: loyal customers can spread the word about your company better than you.
Ivan Serrano is a freelance journalist and infographic designer from Northern California. He enjoys covering a range of topics including global business, social media and technology. In his free time he likes to catch up on all “Bay Area” sports news and practice his photography.
This infographic “Nurturing the Sales Funnel Using Social Media” was designed by Ivan Serrano.