A non profit organization offers you an opportunity to build something bigger by yourself and a legacy by which your kids will remember you
Entrepreneurship is a wonderful thing that is both empowering and liberating for women. It allows them to achieve a semblance of work / life balance that she may not have been afforded by her old job and allows her to prioritize the things that really matter in her life. It enables her to make her own mark on the world of business and though she may fail and she may falter at times she knows that she’s setting the best possible example for her kids by taking her life and career into her own hands and facing the future on her own terms.
But the world of free enterprise isn’t the only field in which a Mompreneur can do good. Those who champion pet causes or want to do more for the issues which they’re passionate about may have considered setting up their own Non Profit Organization. Here we’ll look into some of the benefits of running your own NPO and how you can make it happen…
Why an NPO?
Setting up your own NPO can have a world of benefits, even outside of knowing that you’re doing good for a worthy cause that is near and dear to you. Much like any other business, an NPO offers you an opportunity to build something bigger by yourself and a legacy by which your kids will remember you. It will boost your PR and bring new interest to your other business endeavors. It will show the world that you’re not just another capitalist looking to make a quick buck. You’re a human being with passions and convictions who genuinely cares about serious issues. In today’s increasingly ethically aware climate, this can lend you and your enterprises serious credibility in the eyes of ethically conscious consumers. Moreover NPOs are tax exempt with its own unique financial best practices for which you will need to consult a Non Profit Accountant. If you want to set up your own NPO here are some things which you will need to keep in mind in today’s climate…
People have short attention spans
In the digital era with so many brands and businesses competing to their attention, the public have shorter attention spans than ever. Thus, engaging them on digital platforms alone may be challenging. Perhaps a smarter strategy is to engage people on a community level. Holding local fundraising events, getting community decision makers in on the act and engaging people in the real world will lead to meaningful engagement while also giving your off page SEO a boost.
Invite co-branding opportunities
All brands want consumers to know that they have an ethical conscience and you can use this to your advantage. As well as creating synergy with your other operations, you should create opportunities for co-branding with other local businesses. This will not only help to drive fundraising, it will also introduce the brand of your NPO and your mission to the employees and customers of businesses that choose to hitch their brand to the wagon of your NPO.
Ensuring that members always stay with you
But having secured the donations of members you need to ensure that they keep donating. One of the easiest ways to do this is to show them that you care about them and value their contribution. Not only should you keep them abreast of the good their donations are doing via regular email shoots you should offer them opportunities to tour your operation to get an understanding of how things work. Give them contact details for someone they can get in touch with if they need to and keep them abreast of milestones you encounter on your journey.
With hard work and tenacity, Mompreneurs can make a real and lasting difference with their NPOs.