Mobile advertising has the capability to reach a massive audience for fraction of the cost of newspaper advertising
Our society is leading an increasingly fast moving lifestyle these days and this has resulted in some major changes in the ways that we communicate and access information. There is a greater emphasis on mobile communication now and we are no longer getting out news from newspapers, or even watching TV at home. Everything is done on mobile devices a great deal of the time. This means that advertisers are having to turn away from traditional outlets and focus more on mobile advertising instead.
One of the great things about mobile advertising is that it has the capability to reach a massive audience for just a small fraction of the cost of newspaper advertising. There is little chance that it will replace traditional advertising methods completely any time soon, but it is something that companies do need to be incorporating into their marketing strategies or they risk missing out on a huge audience. It pays to learn about mobile advertising, and a new infographic from whoishostingthis.com is ready to address this by teaching you ‘Everything You Need to Know About Mobile Ads‘.
One of the important tips suggested in the infographic is to make sure that your website is properly optimized for mobile users. This can be achieved in one of two ways. The first is to make sure that your website features a fully responsive design which will adapt to whatever size of screen it is viewed on no matter whether that is a laptop, a smartphone or a tablet device. The second option is to have a different version of your website at a slightly different url than the desktop site. This is a wise choice if you want to cut loading times for mobile users and are only going to present a small fraction of the content.
Another area of mobile advertising highlighted in the infographic is the use of ‘dayparting’. This essentially means dividing up the day into various sections and tailoring your ads to those sections of time. For example, a business looking to advertise their lunch menu will want people to see their adds mid morning when people are beginning to think about lunch and perhaps searching for a local lunch place. Therefore, it makes sense to focus most of your advertising budget on that particular time of day! Similarly, an office based business looking for calls only during working hours may use dayparting to add a call link to their mobile ads during their hours of operation.
These are just some of the great tips offered which will help you to get the most out of mobile advertising
Check out the entire infographic below for more information.