Companies that can be run from a home office can enjoy exceptional success is a marketing career
The perfect job is more than just a paycheck, it’s something that challenges you, makes use of your unique skills and talents, interests you, and works with your lifestyle. As a mom, there is that extra layer thrown into the mix when looking for the perfect job because you want to be sure it also allows you to achieve that balance between work and family life. For many women out there, this is exactly why the perfect job ends up being their own business, since it allows women to control their own career path and future.
As for companies that can be run from a home office, one that can enjoy exceptional success is a marketing career. Running your own marketing company essentially allows you to be a marketing manager, since you’ll be in control of your business. According to the United States Bureau of Labor Statistics, the median pay for a marketing manager is $129,380, which means there is a very healthy salary that can be made.
Of course, starting your own business means you need to really work at it, and that hefty salary isn’t going to be immediate or even in the first couple of years. So how can you start a marketing company from home and manage to reach that level of success as quickly as possible? Here are six tips that can help.
Make Sure You Are Qualified
One of the biggest tips for a person looking to start a marketing company is to make sure you are qualified in the first place. If you have no prior education, training, or experience in marketing, it’s going to be pretty hard to convince people to use your services.
Assuming you’ve gone to school, studied marketing, and received a relevant degree or diploma, you should display it in your home office in a custom frame like those found on diplomaframe.com, especially for those face-to-face meetings with clients. It’s a good way to establish your authority. Clients want to know that you’re well-versed in creating marketing campaigns and that you have the credentials to back up your expertise.
Look for a Niche
It’s no secret that there are tons of marketing agencies out there, so what will set you apart from the competition? This is something you want to give real thought to, as this will end up being your main push when it comes to advertising your services. Ideally, you want to carve out a niche for yourself so that you can work on becoming an industry expert in that particular area.
This doesn’t mean you shouldn’t offer other services, they can just be advertised as “add-on benefits”, which makes you look even more qualified and versatile.
Don’t Shy Away from Small Projects
One mistake people can make when starting their own business is to focus on getting that one big client that they can count on to pay the bills, so to speak. The problem is that the competition for those big clients is usually much stiffer. Instead, it can be well worth your time to bid on all the small projects if possible. This gives you a chance to build your list of contacts, offer a variety of services, and really beef up your customer profile.
At the end of the day, you could end up with higher profits than if you had stuck with one main client.
Be Aware of Your Target Market
This goes hand in hand with finding those smaller clients and creating a niche for yourself. Spending time to figure out who your target client is will help you to figure out the path to reaching them and determining what services they will need.
Showcase Your Online Marketing Skills Through Your Business’s Online Presence
A great way to capture the attention of potential clients is to create a strong and dynamic online presence for your company. This means a website and engaging in various social networks. In a sense, you will be showing clients what you are capable of, so treat your own online presence as you would treat a client’s.
Be Prepared to Put in the Hours and Work
One of the greatest parts about owning your own business from home is that you get to set your working hours and decide how much work to take on. While that is absolutely true, when you are just getting started it will be to your advantage to put in as many hours as possible. You want to show your clients how dedicated you are, which typically means long hours.
Giving Your Marketing Business a Strong Start
By making use of these tips you’ll be doing what you can to give your marketing business a strong start and hopefully be able to reach success that much faster.