Exploring some of the most affordable guerrilla marketing methods on today’s market can give you the inspiration you need to find what works for you.
In recent years, a lot of companies have started to work very hard at the idea of turning marketing on its head. To make themselves stand out from the crowd, clever businesses are able to use tactics and techniques which other organizations will outright avoid, all while saving money in the process. To help you to capture this for your own company, this post will be exploring some of the most affordable guerrilla marketing methods on today’s market, giving you the inspiration you need to go out and find ones which work for you.
Posters/Stickers: While it will be seen as littering or vandalism in a lot of places, most people won’t stop you from putting up posters and stickers in public places. As long as this is done in such a way that it is easy to remove and clean, you don’t have to feel bad about it, instead focusing on the benefits it could provide. Vinyl stickers are extremely affordable, are great in bad weather, and will be easy to carry with you when you’re out and about. This is a great way to put your logo and branding into people’s minds without an advert.
Magnetic Signs: Next, it’s time to think about the car which you use almost every day, and the space you could be wasting by not using it as an advert. Magnetic signs have gotten very cheap in recent years, and you may even be able to make your own if you have the right kind of printer. Sticking to the side of your car without causing any damage, this is a great way to show off your branding without having to do anything too permanent.
Something Free: People love to get something for free, even if it is very low value and isn’t really any use to them. Pens, mouse mats, and all sorts of other trinkets can be found very cheaply online, all with the chance to put your logo onto them. The larger companies offering this sort of thing will usually have deals running, and this makes it easy to save some money with just a little bit of research.
Your Name In The News: Finally, as the last idea to consider, it might be hard, but getting your name into the news could be a great way to push your business forwards. This can be achieved through a number of methods, and they will all involve making your business into a talking point. For example, if you were to donate a big chunk of money to a local youth initiative, a story could be made from the fact that you may not be able to afford to do it.
Hopefully, this post will inspire you to break away from social media when it comes to your marketing. As time goes on, it’s going to become impossible for businesses to rely on sites like instagram to get their name out. Instead, they will have to do it for themselves, working towards improving their business at the same time.