Facebook is the leading social network today. With over 1.5 billion active users worldwide, it is now a must for every business to include this to their marketing strategies. Not only would it boost a company’s ROI (return of investment) if utilized the right way, it would also give them an opportunity to assess their customers’ wants and needs, at very little cost!
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If you’re a mom entrepreneur looking to empower your brand through this influential medium, one of the first steps to undertake is to establish your fanbase. Here are quick guide to increase your followers. Learn how you can maximize these three (3) avenues to generate Facebook leads online.
1. Facebook Plugins. Facebook offers a variety of social plugins to choose from – Like and Follow Buttons, Embedded Posts, Activity Feed and Recommendations Bar just to name a few. Embed the “Like Button” on your header so your regular website visitors can easily like your FB page and share it to their profiles in just one click. Integrate Facebook “Comments” plugin on your weblog so that every time your readers comment on a specific post, their remarks would be displayed on their friends’ feeds as well. You may also opt for “Recommendations Box” so they would be given personalized suggestions for articles they might be interested in. Once they click on the Recommend button on the article page, this would be added on their personal FB pages as well.
2. Facebook Applications. From free to paid, you could make the most out of Facebook apps to grow followers. Start with an RSS feed app. Bring your blog straight to your fans. Install this so your published entries would automatically be generated on your page’s timeline. This would make it easier for them to share the link to people in their network. Setup a sales promotion. Hire a Facebook application developer to develop a sharing game where Facebook users would be required to like your page in order to enter the contest and register. They could recommend it too to their families to gain points. You may also lean towards Facebook application development to create viral games and offer freebies like e-books or downloadable software. Capitalize on your current following from other social media networks. Cross promote your Twitter and Pinterest accounts.
3. Facebook Ads. There are two major keys to advertising on Facebook. One is through Promoted Posts which is used to engage with existing fans and friends of fans, and second, Page Post Ads which is normally employed to reach new ones. If you’re new in the biz, the latter is proven to be more effective as it could tap a bigger audience than the earlier. You could perform various test adverts too so you could weigh which among them is most efficient in driving the results you want.
About the author : Jeric Cantil is a Filipino guest blogger that is currently working as a copywriter and SEO agent in Optimind Technology Solutions, a digital marketing agency in the Philippines that provide services including SEO, web design, mobile app and Facebook app development.