Maximize your chances of closing sales and attracting new clients with eye catching curb appeal. Here’s some tips you may find useful
If you rely on footfall, or you welcome clients to your business premises, it’s essential to ensure that you create a positive first impression. You can turn heads and set the right tone from the outset. This will maximize your chances of closing sales and attracting new clients. There’s always room for improvement when it comes to curb appeal. Here are some tips you may find useful.
Stores and salons
If you own a store of any kind or a hair or beauty salon, one of the most important considerations is your window display. In order to encourage customers who are ambling past to take a look inside, an eye-catching window can make all the difference. Be creative, be original, and showcase your best products. If people like what they see in the window, they’ll want to see more, and once they’re in the shop or salon, there’s a much higher chance of making a sale. Display your products and promote your services in a way that enables clients to see what you’re all about and make sure your branding is clear. If somebody loves the window display, but they don’t have time to pop in and browse, you want them to look you up online or remember your name so that they come back when they do have time. In addition to the window display, simple additions like hanging baskets or potted trees can add extra curb appeal to lure customers in.
If you invite clients, buyers or potential investors to meetings at your office, it’s vital to ensure that your business looks the part. You want your brand to come across as professional, dependable, and reliable. If the lawns outside the office are unkempt, the windows are dirty, and the carpets in reception have seen better days, this is going to affect your client’s perception of the business before you’ve even introduced yourself. Contact a commercial landscaping firm to keep gardens looking smart, arrange for the windows to be cleaned on a regular basis, and touch up any tatty paintwork on the facade. Put yourself in a client’s shoes, and think about how you’d feel if you pulled up outside your office. Would you be impressed? If you can’t answer ‘yes’, it’s worth thinking about making some changes.
Cafes, bars, and restaurants
Imagine you’re a hungry or thirsty customer. What do you look for when you’re searching for an eatery or a watering hole? Curb appeal is everything when it comes to standing out from the crowd and attracting clients. The external aesthetic of your business makes all the difference. Cool furniture displayed in your window is more appealing than a bar that looks run down.
Many businesses rely on the ability to attract passing trade. There’s nothing more important than being able catch your customers attention. Your business exterior is the first thing people. It’s vital that you have your premises looking attracted when inviting clients over. Hopefully, these tips will help to increase your appeal, no matter what kind of business you own.