If you’re starting up, or thinking about starting up your own business, how much have you thought about digital tech?
If you’re starting up, or thinking about starting up your own business, how much have you thought about digital tech? You may have got so lost in paperwork and market analysis, that it might have slipped out of your mind. But building a company those days can be heavily reliant on effective use of tech, including digital tools. Without them, your company may not be so productive and, crucially, you may not hook in clients. Here are three ways technology can help your business.
A great sales tool
You don’t have to be a tech genius to understand that, at the very least, you should have a website and app to promote your products and services to clients. These digital shop windows are a great way for you to connect directly with your customers and put the latest sales, offers and promotions right under their noses.
If you have the cash available, you should invest it wisely in a good developer – who can gear you up with some great online tools that really deliver on your investment. Make sure what you get is mobile-friendly and works across different platforms and formats.
If you sell products, you should think about making your website and app shopper friendly. In other words, you should display your products in compelling and easily digestible formats, with nice images and video if possible and providing easy to navigate categories and galleries. Don’t forget that you need to have a secure payment system too for your customers to pay online!
Alongside all of this, you should also maintain social media profiles for your business on all the big platforms, including Instagram, Facebook, and Twitter. Make regular posts which really engage with your client base, including striking photos and the like to get people to click. You could even make some short videos on your smartphone to get people interested in what your company offers.
A great learning tool
Staying tech and digitally-savvy will also help you and any workers stay abreast of all the latest developments and trends in your industry. Keep across relevant business platforms, networking groups, client portals, that make sure your business is keeping up with the rest – and maintaining its competitiveness.
You can also use online learning services to improve your skills in certain areas of the business, or those of your staff. You could check out a digital marketing course with Avado, for example, which can help you boost your knowledge in this important part of your company.
A great customer tool
Making the best use of digital technology not only works for you, but also helps to keep your customers happy. Gone are the days when people send an order by post or call you on the phone to discuss all your products. Now, people want to be able to interact with you online, and fast. So, if you have a great website, are on social media, and forge digital relations with your clients, then you’re putting yourself on a good path towards success.