Give Your Business Digital Wings: How To Get Unstuck And Finally Finish Your Business Website In 8 Steps
Are you struggling with finishing that business website once and for all? With every day you put it off, you’re losing quite the profit. Here’s how to build it.
With this online generation, it is becoming impossible to operate your business without a website.
A business that does not have an online presence is clearly on the verge of falling. You should, therefore do what it takes to boost the digital presence of your business.
However, the main problem isn’t realizing that your business needs a website; the main challenge is building the business website itself. One wrong move and you get stuck before you can come up with something substantial.
Whether you’re operating a hardware store, a photography site, or a multinational corporation, giving your digital business wings is very simple. We’ve managed to simplify everything into very simple online marketing tips.
1. Get a Web Host
Hosting your website is like paying rent for your online business. A website host provider will provide the services and the technology required for your business to be viewed online.
Of course, you can build a functional website on your computer, but if you need it to be visible, you’ll need a web host.
There are several web hosts that you can choose from, depending on several factors. You can also choose the free web hosting services even though they come with their share of drawbacks such as limited space, running ads, several restrictions, etc.
If you want total control over your website, you should go for the paid web hosting services. Some of the popular web hosting companies include; Godaddy, Bluehost, InMotion, SiteGround, etc. With a good web host, you can also take the opportunity to know how to set up a business email.
2. Have a Domain Name
A domain name is the URL that your website visitors will type to reach you. Most web hosting companies will also help you register a domain name. This means you’ll manage most services under one roof, which is very convenient.
A domain name acts as the entry point for your website; it is important that make it memorable, easy to spell, and simple. It should be SEO friendly with a proper domain extension. It should include keyword and geo-location.
3. Describe Your Business
You wouldn’t want to see your website visitors leaving a few seconds after they visit your site simply because they get confused. You should let them know what you do right away. Remember, it’s not all about how many clicks your website gets but how many responses to the call to action.
Have a business banner that visually represents want your company is involved in.
You can also have an introductory text explaining in brief what you are and the services/products you provide. It should be short and clear to attract visitors from the onset.
4. Get the Right Resources
Apart from being easy to find and clearly describing what your business is all about, business websites also need to be attractive.
A bit of beauty and decors plus a few online marketing tips will do no harm. Just make sure you don’t overdo it and end up sending away potential customers.
Add some beautiful images, icons, and widgets to feel up the empty spaces. There are several free resources that provide these. Make sure you choose the ones that portray what your business is all about.
5. Format Your Site
The next step after ensuring all the necessary images, widgets, and icons are in place is to structure your site.
You need to fill your own template and make it appear the way you want it to. Filling your own template is easy and will give you a sense of ownership.
There are several business website design templates that come with any website builder of your choice. If you choose a web host provider with a good plan, you will be more exposed to more templates.
However, be wise on your choice of template considering your business portfolio and needs. Take time to learn the important basics so that you don’t end up messing up things after coming a long way.
6. Test Your Business Website
After doing everything and following all the required steps for finishing your business website, you need to check whether it’s working. Ensure everything is working as planned before you start publishing.
With a good website, you can also learn how to make a professional email.
Hit the preview button in the editor mode and have a look at your website on different screen sizes.
Switch back and forth between editor and preview mode to see how it appears from both angles. Get a friend, a business partner, or a family member to check it for you as they can detect faults that you didn’t see.
7. Publish Your Website
You might have been itching so much to get here. However, before hitting the publish button, ensure you recap the above steps for building your website to ensure everything is in place.
If you notice any mistakes, don’t hesitate to make the necessary changes. Take as much time as you wish to make it perfect.
If you’re convinced that everything worked as planned and your website is ready to start functioning, you’re free to hit the publish button.
You should, however, ensure you continue developing it even when it’s already out in the public eye to ensure it gets perfect by the day.
8. Promote Your Website
This is the final step to building your website. You can do everything correctly and follow all the necessary steps, but if you don’t promote your website, nobody will come to know about it.
Search engine optimization and SEO is an excellent way to introduce your website to your customers. People who search the web will easily find your website through the search engine.
Ensure it’s appealing to search engines and conforms to all the practices.
You can also do the promotions through word of mouth. Tell your friends, relatives, and business partners to spread the word. Use email marketing, paid search engine, social media, and other traditional advertising means.
A good business website is the lifeblood of every business that wants to compete in the online market place. It gives your business a professional appeal and a good image on the eyes of your customers.
You need to do all it takes to ensure you come up with a good and functional website. You can check out our blogs and hit the contact button for help in creating a good business website.