If you don’t have the budget to hire a professional video recorder here is how you can do so yourself
Do you want to record videos for your business but aren’t happy with the results from your attempts so far? If you don’t have the budget to hire a professional then you may feel that it is a lost cause – but nothing could be further from the truth.
The fact of the matter is that you can easily record more impressive business videos on your own, and you just need to know how:
Find ways to keep the camera steady
The first thing that you should focus on is keeping the camera steady so that it doesn’t shake or accidentally move. That alone will make your video look much more professional, and will improve its quality dramatically.
If you have the budget you may want to consider investing in a tripod stand – but be sure to find one with the right type of tripod head. Otherwise you could go the ‘low tech’ route and find a level surface and prop up your camera to keep it steady.
Make sure there is lots of soft light
One of the factors that will have a huge effect on your video quality as well as how good it looks is the lighting – and ideally, you’ll want there to be lots of soft light. Make sure the light illuminates the scene and the subject that you’re recording evenly before you begin to shoot.
Keep in mind that some types of lights (such as fluorescent lights) can cause flickering in videos, and should be avoided at all costs. If you want you could go down the DIY lighting route without stretching your budget too much either.
Start to improve how you frame your video
Good framing can make your business videos more aesthetically pleasing, and help them to stand out. While there are many techniques that you can use to improve the frame and composition of your videos – one of the easiest when you’re getting started is the rule of thirds.
All you need to do is switch on the ‘grid’ feature in your video camera then position the subject and other elements using the gridlines and intersection points. That will help you to balance the elements in the frame, and help make the subject stand out more.
Keep in mind that aside from the traditional method of recording videos with a camera, there are other ways to record business videos as well. In particular, you may want to use a screen recorder such as Movavi Screen Capture Studio to capture video footage from your computer screen and create content like how-to guides and tutorials, video interviews, discussion panels, and more.
Starting to record professional-quality business videos with Movavi Screen Capture Studio is easy. Take advantage of the built-in editor. Use it to enhance the quality of your video, add background music, apply effects, insert captions, and improve your business video in other ways too.