If you’re an aspiring entrepreneur, you should definitely look a little closer at how blogs can benefit your
There are around 150 million blogs in the world right now. The majority are used for personal reasons, but there are individuals out there who are being a little more savvy and have started earning serious amounts of money from the blog. So, if you’re an aspiring entrepreneur, you should definitely look a little closer at how blogs can benefit you from a business perspective. Here are a few ideas of how blogs can make you money!
Placing a Blog on Your E-Commerce Site
If you have an E-commerce site, you should request that your web designer incorporates a blog into your page. This can be used to complement your products, offering more in-depth descriptions, reviews, or demonstrations. This is likely to encourage potential customers to seal the deal on their final purchase.
Direct Sales from a Blog
When you run a blog, you can gain a large readership. Now, these individuals are likely to come to you for free, high-quality written content. However, a savvy entrepreneur will always spot an opportunity for profit where there is one. Thanks to plug-ins such as WordPress’ Ecommerce Shopping Cart, you can post items for sale on your blog itself. These items should be associated with the subject you already blog about, as you know that your readership already has an interest in the area. Say you’ve been blogging avidly about environmental matters for the past few years. You’ve probably built up a loyal following of individuals interested in environmental activism and they log in regularly to see your posts. Now, alongside your writing, you could sell handmade environmentally friendly products, such as reusable tote bags, reusable wax food wraps, and bamboo drinking straws. You already have the target market at hand and sales are likely to start going through as soon as you’ve listed the goods for sale on your site! You can announce this on your landing page, meaning that anyone who visits your site to read your blog will be notified of the addition of a shop to your writing space. Just make sure that you are reducing the amount you are charged for running the blog by using specialist hosting services for medium-sized businesses. This will reduce your total outgoings and expenses and maximise your profit.
Featuring on Others’ Blogs
If you have a new range of products, you should consider getting an influential blogger to review and recommend them. All you have to do is send them a sample or free product and then they will write up a piece for you. Some with large numbers of followers may charge extra. But this is more than worth it for the exposure your new items will receive!
These are just a few different ways that blogs can benefit your small business ventures. Implement each into your business plan and use them all to your advantage!