It’s only natural for a business to work hard to try and reach out to customers, especially online. Many businesses spend large amounts of money making their websites look as professional as possible so that the moment that customers see it they are drawn in and feel much more willing to engage with the business than they might otherwise be. Businesses think carefully about marketing strategies and how they’re going to create the best possible campaigns to connect with their target customers. However, even with all of this effort, there’s one thing that many businesses seem to neglect. None of that hard work is going to be worth anything is your customers have no way of actually finding your business. If you want to connect with your customers, then you have to think of it as a two-way street. You might be putting things out into the world, but that doesn’t mean that your customers are able to get close enough to be able to see them. With that in mind, here are some things that you might want to think about when trying to make it as easy as possible for customers to find your business.