Keep in Touch with Your Traffic: Why Guided Digital Commerce is Gaining Ground
Consumers have become accustomed to completing a whole range of actions conveniently without having to email a business for enquiries, make a phone call or personally visit a store. This is largely because technology has dominated practically every aspect of life today.
This dominance of technology in people’s lives is presenting businesses with new ways of engaging the customer, and key among them is the use of chatbots to automate and simplify the shopping process.