There’s no denying that some businesses are moving in on the Youtube platform, but many have yet to take the leap
Every business owner knows that they need to build an online presence. Social media pages and websites are essential if you want to succeed in a modern market. But, these are routes which every new business takes. As such, they may not be enough to make you stand apart from the crowd.
The good news is, there are a wealth of online outlets which aren’t used as widely. Getting the upper hand on these could make your name. One such outlet is Youtube. There’s no denying that some businesses are moving in on the platform, but many have yet to take the leap. As such, you stand a fantastic chance of getting ahead here. Of course, developing a Youtube channel isn’t all plain sailing. You’ll need to invest in video cameras and editing equipment. But, if you aren’t convinced, we’re going to take a look at what a Youtube channel could do for you.
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A Chance For Personal Connection
In business, personal connection is everything. And, developing this has never been easier. We can communicate with customers on Twitter, and give them an insight into who we are as people. But, the connection is still one step removed. They can’t see you, and you can’t see them. In truth, the computer screen is the thing they’re connecting with.
But, when you make a video, they get the chance to see you. Retaining strong eye contact with the lens, and creating compelling videos about more than just your products is sure to help you build a sense of trust. You want to make your customer’s feel as though as they know you. That way, they’ll want to invest in what you’re doing. Something as simple as making a video about what you enjoy in your free time, will make build a mutual sense of trust.
A Way To Boost SEO
Whether you tackle your SEO, or trust a search engine optimization company to do it for you, Youtube is good news. The more outlets you have, the more chance you have of boosting search rankings. People are often willing to share links to videos. And, Youtube has a share feature of its own. So, attempt to create content which people care enough about to share. The more links out there, the better chance you have of discovery.
A Chance To Demonstrate Your Product
As mentioned above, not all your videos should be about your product. But, that doesn’t mean you can’t mention it at all. In fact, this outlet gives you the perfect opportunity to show online customers what your product can do. That’s not a benefit you get from any other online platform. So, make the most of it. Seeing your goods in action could be what convinces customers to buy. Bear in mind, though, that you need to make this enjoyable. No one’s going to click on a bland talk through. Instead, make something like a ‘Day in my life’ video, and show customers how you use the product!