A website that simply doesn’t work all that well, or is painfully slow, is going to turn those visitors away
Marketing and content creation is all well and good; indeed, they’re essential elements to the building of a great website that will attract new visitors in droves. But the fact is that your website needs to be strong and reliable; attracting loads of visitors to a website that simply doesn’t work all that well, or is painfully slow, is going to turn those visitors away no matter how great the content may be.
A website that simply doesn’t work all that well, or is painfully slow, is going to turn those visitors away.Click To Tweet
Here are a few tips that are essential to take on board if you want to ensure your website delivers a smooth and powerful experience that perfectly complements its great marketing and content.
Be careful with your web host
Have you chosen the cheapest web host you could find? This is a common and dangerous mistake. There are good reasons those hosts are so cheap; they don’t tend to be anywhere near as reliable as the slightly more expensive ones. If you’re choosing a web host, you need a host that can guarantee around 99.5% uptime. This isn’t an extravagant figure that only big companies can achieve; this is actually pretty standard. Don’t settle for less. The ones that offer less are usually suitable for those who are just running personal websites for their own amusement. If you’re running a business, you need something more.
Take control of your programming
Let’s say you’re using a website creator; something like Wix that helps you build a website with no programming knowledge. Many of these tools are great in a lot of ways; if you’re building a personal website with little technical knowledge, something like Wix is fantastic. But if you need a strong and reliable business website, then these may not be the best options for you. These creators generate a lot of inefficient code that makes the website run a little slow. It can also make it difficult to resolve problems. Consider looking into HTML learning resources so you can take more control and tackle big problems head-on.
Keep it secure
If your website has its gates open to cyber criminals, then it’s definitely not a strong and reliable website! Denial of service attacks are the least of your concerns in some cases; if your business website deal with customer information, then malicious and illegal entry into your databases can severely compromise the privacy of that information, which can lead to some very unpleasant legal trouble if customers have their information leaked or taken advantage of in fraudulent schemes. It’s essential that the security of your website is as strong as can be.
Modern websites are often pretty full of images, animations, and other flashy techniques going on the code. This can make your website very cool and attractive, but you need to take care that this doesn’t result in your website taking ages to load! Optimizing the code is something we touched on earlier, but you also need to make sure that the image and animation files you’re using don’t have ridiculous file sizes! Remember that users are technically downloading these files when they access your website, so the sizes need to be optimized.