A USP can give you the edge over your direct competition. Here are some examples of USPs that business owners love to use
A USP stands for unique selling point or proposition. It’s a way of separating yourself from the massive sea of competition already on the market that probably already has a fair amount of the demand. With a USP you can say to customers ‘this is why you should be buying from us.’ We offer this USP. No other company offers this USP. So, now you know what a USP is and why it can be important. In short, it can give you the edge over your direct competition. But what are some examples of USPs that business owners love to use?
What's A USP And Why Does Your Business Need One? Click To Tweet
Exclusive Access To Events
You’ll find that some companies offer their loyal customers exclusive access to events and activities throughout the year. They do this by forming special partnerships and agreements with other companies. 02 is a business in the UK that does this to great success. By signing onto their network, you can get tickets early to some of the best events around the country and sometimes internationally. They are certainly not the only business that does this, and a lot of other companies have gravitated towards the idea.
In It To Win It
Another possibility would be to offer customers the chance to win prizes when they buy your products. Arguably one of the most popular versions of this would be Mcdonald’s Monopoly. A seasonal event, Mcdonalds Monopoly gives fast food junkies the chance to win everything from a 100K to a tropical holiday. The campaign is actually remarkably clever because you have to collect certain set pieces to win. The best part is that some are rarer than others. So, you might need to collect two pieces to win a car. One will be incredibly common while the other will be painfully rare. As such, the company isn’t really investing that much into an event like this because there’s only one chance to win the big prize. Yet, it certainly boosts the number of people buying through the campaign.
Of course, you can also think about giving away merchandise to customers for free with their purchases. This could be something as small as a pen that you can buy in bulk from companies such as Dynamic Gift Promotions. It’s a way of showing customers what they mean to you and how much they are valued. Even little gifts could have a truly phenomenal impact. You’ll find that there are quite a few companies selling on Amazon that do this.
On Time Or Money Off
Finally, a classic USP would be to offer the product for free if it . If you’re going to do this, you need to make sure that you are using an excellent delivery service for your business. If you already are, then it can be a great option because customer hate late deliveries so if you can guarantee yours will always be on time, you’ll definitely catch their attention.
Using any one of these USPs you will be able to gain solid levels of demand for your company.