Businesses think carefully about marketing strategies and how they’re going to create the best possible campaigns to connect with their target customers.
It’s only natural for a business to work hard to try and reach out to target customers, especially online. Many businesses spend large amounts of money making their websites look as professional as possible so that the moment that customers see it they are drawn in and feel much more willing to engage. Businesses think carefully about marketing strategies and how they’re going to create the best possible campaigns to connect with their target customers. However, even with all of this effort, there’s one thing that many businesses seem to neglect. None of that hard work is going to be worth anything if your customers have no way of actually finding your business.
If you want to connect with your customers, then you have to think of it as a two-way street. You might be putting things out into the world, but that doesn’t mean that your customers will be able to see it. With that in mind, here are some things that you might want to think about when trying to make it as easy as possible for customers to find your business.
Businesses think carefully about marketing strategies and how they're going to create the best possible campaigns to connect with their target customers.Click To Tweet
SEO is the cornerstone of just about all digital marketing. The vast majority of customers are going to find a business through search engines like Google. Things like the phone book are truly outdated in a world where you simply need to type the name of the service that you want, and you’ll get thousands of relevant results in an instant. The issue is if you don’t make an effort to make your business the most relevant result, customers are never going to find it, even if it would be perfect for their needs. That’s where SEO comes in. SEO is essentially a matter of including the correct words and phrases that will make it more popular when those phrases are searched in Google. Of course, throwing out keywords isn’t the only thing that’s going to help. Your quality score is often affected by a whole host of different factors. You need to make sure that your keywords are surrounded by well-written copy that is relevant to those keywords. Making your SEO and marketing relevant to both your business, your service, and your customers is the best possible way to climb Google’s ranks. This will also help make your business much more visible to potential customers.
Social media is one of the newest, and most important marketing platforms available. The presence of social media sites like Twitter and Facebook have fundamentally shifted the way in which customers and businesses connect with each other. The major issue that many businesses have with social media marketing is that they treat is just like any other form of marketing, just with a slightly different coat of paint. In reality, you need to use social media in a totally different way than you would both traditional marketing, and any other form of online marketing. Social media is amazing because it allows you to speak directly to customers. You can respond to things they’ve said, whether they were said to you or are just relevant to your business. This means that you can publicly offer support to customers and give them a sense of the humanity within your business. Very few other methods of marketing are capable of doing that.
Cross Platform Marketing
Of course, not everyone is going to be on social media in the same way that not everyone buys the newspaper anymore. Because of that, any marketing that you do on one platform should encourage people to find you on other platforms. TV or newspaper advertising should make it clear that customers can find you on social media and vice versa. You should post your TV ads onto your social media pages for your customers to watch and share. Don’t think of your different marketing methods as separate little islands, but rather as different aspects of a singular entity
Think of the modern business landscape like a maze with you at one end and your customers at the other. The maze is filled with competition and dead ends, and without clear signposting, you’re never going to be able to connect with your customers at all. If you know where you customer is but they don’t know where you are, you’re just going to end up missing each other over and over. You should think of your marketing as ways to sending up signals to let your customers know where you are. That way you’re much more likely to meet in the middle.