Once you have a solid grasp on who your buyer personas are, you can apply it to customer acquisition to build a loyal customer base. It turns out novelists aren’t the only people who create characters. Ecommerce marketers do, too. Why? To ensure brands are getting the best possible return on investment (ROI) from their marketing and advertising efforts. Casting a wide net and hoping your messaging sticks is expensive. Meanwhile, marketing to … [Read more] about Creating Buyer Personas for Your Ecommerce Brand
Having this dedicated storage space for your eCommerce business resolves several problems at once. There are seemingly endless benefits to ditching brick and mortar stores and testing the waters of eCommerce. First of all, the internet doesn’t have any … [Read more] about Where to Store Your eCommerce Stock
A/B testing your eCommerce site’s theme is very effective and a far better evaluation method than blindly throwing something out there The best way to evaluate the effectiveness of an approach is to put it into practice alongside an alternative and see which … [Read more] about A/B Testing an Ecommerce Site’s Theme
Points of Difference: How Visual Merchandising Can Make or Break a Sale In a marketplace saturated with similar products being sold by various brands, points of difference are becoming increasingly essential when it comes to completing transactions and … [Read more] about How Visual Merchandising Can Make or Break a Sale
It’s important you keep your eye on what can potentially change in the future. The eCommerce future is certainly no exception. In order to stay in business, you need to be prepared for the future. With the changes in technology advancing so quickly, you only … [Read more] about What You Need to Know About the eCommerce Future
The internet is big business, and with the eCommerce market being worth $1.9 trillion last year, every small business owner should want an online presence The internet is big business, and with the eCommerce market being worth $1.9 trillion last … [Read more] about Five Ways To Improve Your Online Presence
When it comes to payment processing, what matters is that the customer is able to use their credit card. Are you a merchant? When it comes to payment processing, what matters is that the customer is able to use their credit card. You should remember that it … [Read more] about Understanding the Basics of Payment Processing
Before you go thinking that setting up an eCommerce business is in your best interests, you need all the facts. It’s the new trend. Everyone seems to have an eCommerce business in operation these days, and the rest of us want to get in on the act. It seems so … [Read more] about Are You Ready For An eCommerce Career?