When you think back to the early days of social media and compare them to where we are right now, it is easy to see that the landscape has changed a huge amount. Remember when MySpace was the only social media platform? Oh, how things have changed since then! These days, there are many different platforms that you can use to promote yourself and your business.
Just looking at the short history of social media can clearly show you that there have been many different trends and strategies that have affected how we have used the different platforms such as Facebook and Instagram. The only way to effectively use social media to aid your business is to watch these trends and use the strategies that can help us utilize social media according to such trends. Hopefully, at the start of this year, you came up with a few useful strategies to help you implement social media in your business to make the most of 2018’s trends. But, there is no doubt that some entrepreneurs will have forgotten about their new year’s resolutions and will have neglected some important strategies. If that sounds like you, here are the ones you should try and pick up again.
Go For More Fleeting Content
Over the past couple of years, the stories feature on Instagram and Facebook has become increasingly popular. You might even find that people aren’t really engaging with your permanent posts anymore and much prefer to view your stories. This could largely be down to the recent changes in most social media platforms’ algorithms. The algorithm will only show the most popular posts from followers with a large number of followers. So, if you are still struggling to build your followers, you might find that your permanent posts are struggling. Thankfully, there is one strategy to get around this – you just need to create a story about your new posts so that more people are directed to them!
Investing In Social Media
A few years ago, no one paid anything for their social media. Joining the platforms was free and there were no such things as sponsored posts. However, that all changed once Facebook started offering businesses the option to sponsor posts to get a larger reach. This was such a success that it soon spread to Twitter and Instagram. That’s not the only way you can invest in your company’s social media. You can also buy likes on Instagram as well as followers on Twitter and Facebook. It’s important that you are investing in your social media using these various options so that you can stay one step ahead of your competitors who are probably already doing this.
Influencer marketing is a huge deal right now. In fact, it has proven to be so popular for companies and brands that most of them are now working with at least two social media influencers. There are many reasons why it is so useful to have an influencer marketing strategy for your company, but the main one is that it means you don’t have to put in all the hard work to build your brand’s following. That’s because the influencers you team up with will already have a large number of followers. Once they start promoting your brand, you will find that their followers start to follow you too. Not only that, though, but influencers are hugely influential – whenever they promote a certain brand, the company often experiences huge spikes in their sales.
Something that companies never had to do as part of their social media marketing was audience research. But that has all changed now, and this kind of research was one of the newest strategies that most brands took up in 2018. Are you still researching yours? Hopefully, you are, as it can help you tweak your posts and hashtags to things that interest your audience and ensure they continue to engage with your posts. Plus, it will help you to attract more followers who fit into your target demographics.
Do you find it hard to motivate your audience to interact with you on social media? There is one way to improve this – you just need to ask more questions. In fact, if you take a look at some brands’ profiles, you will notice that asking questions as a social media strategy really took off at the beginning of 2018, so this is one strategy you certainly want to keep up with this year.
Good luck with your social media for the rest of 2018!