A big part of trying to make your living online is not getting people to visit your website or blog but converting them once they get there.
So many mompreneurs are dismayed when they see large numbers of people visiting their sites each day, but few people actually biting and buying their goods and services. This is far from unusual, but it is something you can work on by doing one or more of the following things to see your conversion rate soar:
These tactics will help your conversion rate soar.Click To Tweet
Try A/B Testing
A/B testing is when you experiment with the design of your website or blog to see which of two options your visitors prefer. You can use A/B testing to work out everything from the most attractive home pages to the best payment methods with the biggest payoffs, and you need to do this if you want to convert more visitors into money.
Create a Landing Page
If your blog doesn’t have a landing page, it might be time to try Unbounce for free because they can create some pretty impressive landing pages. What is the point of landing pages? They are the first point of contact between visitors and your site, so if you can make them attractive and compelling, you can very quickly get more sign-ups. You can read more about the benefits of landing pages here. They really do work, so it’s worth getting one and A/B testing it until it’s perfect.
Add a Guarantee
If you add a guarantee to your customers, they are much more likely to buy something from you because it will make them feel like they have nothing to lose. If what your selling is a good product, you won’t get many people asking for a refund, so you don’t really have anything to lose by doing this.
Including testimonials on your blog is a great way to harness the power of social proof and see your conversion rates soar. You see, people are hesitant to buy something if they are unsure if it’s worth it, or worried it could be a scam. By seeing the opinions of other people who have been, saw and purchased before them, they become much more comfortable with the idea of doing the same themselves.
Put it Above the Fold
If it’s something important, such as an opt-in box, then you should put it before the fold, so that visitors are more likely to see and act upon it. If you put it any lower down, then you run the risk of it not being seen at all.
Improve Your Copy
Improving the quality of your writing, or paying someone else to write really great content for you is a sure-fire way to not only drive more traffic your way but to set yourself up as an authority on the subject, which will undoubtedly encourage more people to buy.
These ideas are pretty simple to implement, and they will see your conversion rates improve if you apply them consistently. They might not soar immediately, but if you keep plugging away, pretty soon you’ll be doing more business than you could have imagined possible.