Developing a successful email marketing strategy can be difficult to master but generally you will learn what works well and what doesn’t, though this may take some time.
Developing a successful email marketing strategy can be difficult to master but generally you will learn what works well and what doesn’t, though this may take some time. By monitoring the success of your campaigns, you build a better idea over time of what is the most effective way to approach an email marketing campaign.Here are some great covering tips cove 5 key areas of email marketing. Click To Tweet
However, if you don’t have months to be able to go down the trial and error route, then luckily for you the people at Campaign Monitor have created a useful infographic listing 5 Do’s and Don’ts to help you to nail your email marketing first time around.
Covering the 5 key areas of Email Marketing; Automation, Segmentation, Mobile, Data and Personalization, the infographic provides some great tips to ensure that your campaign can be successful right from the start.
Did you know that automated emails generate 320% more revenue? If you’ve not thought about email automation then I’m sure you’ll agree that with stats like this, you can’t afford to miss out on its potential.
Another interesting fact is that 53% of emails are opened on a mobile device, so you need to be mindful of this and make sure that your emails are mobile friendly!
5 Do’s and Don’ts of Email Marketing for Retail