We all know the great work that charities do- and most of us that are in a position to give money choose a cause that’s dear to our heart and contribute what we can.
However there’s something even more powerful you can do aside from digging deep in your pockets and that’s encouraging others to do so. Whether you’re a multi million dollar corporation or just a small business with a handful of employees, you can use your business for good when it comes to charity, here are some of the ways you can go about it.
Speak to a Professional Company
Whether it’s a one off event or a regular things, speaking to a company who specialises in fundraising and charity work can be useful. Take global faces direct for example, according to their website they can customize donor management software and help you to keep recurring donations. It’s worth knowing about things like Gift Aid and all of the other ins and outs too (this can be claimed back on your tax return). If you’re new to fundraising and charitable giving in your business it can be worth speaking to the professionals first. Some charities will offer things like promotional packs, sponsor sheets, collection tins and much more so it’s also well worth running by ideas with them before jumping right in too.
Make it Fun
It’s usually the fun, wacky ideas that do best when it comes to charity. Whether it’s someone who’s scared of heights agreeing to get sponsored for a parachute jump, or all of the men in the office dressing up in pink tutus or something equally crazy or ridiculous! Do something that get people chatting and excited about the event and it will get them digging deeper in their pockets. You could throw a ball or party and charge for tickets which would raise cash. You could have a bake sale, just about everyone will be happy to buy cake! You could do raffles, tombolas and other little fundraisers too at any event you host. Since you’re already selling something that people want, you could offer one of the prizes from your business. There are hundreds of fundraising ideas online that you could look at for inspiration.
Get Employees Involved
If you have some keen workers that don’t mind mucking in and getting involved, utilize their help! You could do a company car wash event, job swaps, bring and buy and so much more. The more hands you can get on deck the better, run by any ideas with them first and make sure everyone is comfortable and happy with any plans you make. Sponsored events often work well with groups so whether it’s a sponsored run, a sponsored silence or something more wacky, make use of any help your workforce are willing to give you!
Have you ever attempted to raise money for charity through your business? If so, what did you do and how successful was it?