Opening a successful restaurant is an important decision that requires careful consideration
Opening a successful restaurant is an important decision that requires careful consideration. That’s why every year hundreds that close their door. You need to know your competitors, the different potential suppliers, the customer and their expectations.
Opening a restaurant? Follow these 5 steps to opening a successful restaurant!Click To Tweet
To avoid getting into regretful situations you need to address the following:
Step 1: ask the right questions
• Are you motivated enough to start your own restaurant?
• Do you have the skills to run a business?
• Is your personal life in line with your professional goals?
Step 2: Develop your concept
There are two solutions to find a good concept: to propose a concept linked to your history (your origins, your travels, your tastes, etc.) or choose a concept that responds to an unsatisfied demand (high-end, catering fast, tasting in the dark, etc.). Once you’ve got your idea in mind, you have to think about several things: your restaurant’s name, its location, the menu, the drinks, the type of prices, the ambiance and decoration and the level of service.
Step 3: Conduct market research
During your market research you should carry out a study in the field. This is the most important part because you will meet your future customers. You will then have to collect his expectations in terms of restoration:
• types of dishes (gourmet, fast, brewery, etc.)
• sources of motivation (price, quality of service, “homemade”, etc.)
• kitchen equipment
You can also create a profile of the local clients:
• profiles (gender, age, occupation)
• consumption patterns
• hours and days of meals
• their level of satisfaction