If you have the basics of content marketing, it’s easy to make a fantastic impression with your company online.
Do you want to rule the world of online business? You can, as long as you know how to market effectively. If you have the basics of content marketing, it’s easy to make a fantastic impression with your company online. You’ll have a large customer base to work from and strong interest from new clients. So, what are the key facts you need to know to make sure that your content is king?
Writing: The Recipe For Success
When you’re writing, you need to understand what makes something a compelling read. This is about tone and style as well as the actual story that you’re spinning. It’s how you connect to the reader and whether or not you can get them to keep reading. Any marketer worth their wage will tell you that great content is a story that has a beginning, a middle and an end. This is how you need to write.
Promotion: Easy Once You Know How
Promoting content isn’t as difficult as most people think. It shouldn’t take up a lot of your time and won’t require a lot of energy or even thought. You can market and promote your content by using all the sources at your disposal. For instance, you need to release it on the big three networks like Facebook, Twitter and Instagram. But you can also add variations of the content to Snapchat, Linkedin and perhaps even Youtube.
Optimisation: Don’t Forget It
You might think that great content will increase your ranking even if it isn’t optimised. This might be the case but using optimisation will tip the odds a tad more in your favour. Remember, it’s not just the text that needs optimising. Any images do too, and you can find out about that in the infographic below.
Infographic ByDigitalico Digital Marketing