If you are not engaging in any offline marketing you may be doing your business a disservice
When you are thinking about marketing for your small business, it can be easy to feel like online is the only way to go – especially if your business is primarily an online one, for instance selling your own products through a website. Online marketing can certainly be important for things like driving traffic to your website and reaching people outside of your local area, but focusing on social media marketing, Google ads, SEO, email marketing and other online only techniques without putting any of your budget or efforts into offline marketing may be doing your business a disservice.Here are three offline marketing tips for a business or product that still have a lot of impact in the online ageClick To Tweet
Here are three offline marketing tips for a business or product that still have a lot of impact in the online age:
Trade Shows and Events
Attending trade shows, fairs and local events can be a very powerful way to allow people to see what you do and meet the people behind your brand. You get a chance to display your brand prominently in front of hundreds or even thousands of people (depending on the scale of event), talk to interested people, give demonstrations or samples, and engage with your target audience face to face. This kind of interaction makes your brand much more memorable to the people you engage with, and products that are best seen or demonstrated ‘in the flesh’ get a chance to really shine. Companies like Show Case Creative can help you get professional looking offline marketing materials to use at events with your branding and designs.
Flyers in Relevant Local Places
Leaving some flyers (with permission of course) in local locations that are somewhat relevant to your business can be quite effective. Coffee shops, pubs, bars and small shops can be very happy to let you do this, and they can be a good way to catch the attention of all kinds of different people. They can be relatively cheap to produce, and can serve as a good way of getting your brand in front of people and advertising what you do or sell. Make sure the flyers give concise information in an eye catching way and also provide different ways to contact you, including your web address.
If your business is in the B2B sector, then meeting other people who may be looking for services of the type you offer, or who can introduce you to others in the local business scene, can be a much easier way to gain new leads than any amount of online marketing. Join local business groups and forums online and make sure you know about any networking events coming up, as well as other prime networking opportunities like free seminars for small business owners. Make sure you have some beautifully designed business cards to give out, and go along and make some new connections!
These are only three of the many ways you can market yourself and your business offline, and they can all net some great results when they are appropriate to what you do!