Offline Marketing, Is It Dead?
Offline Marketing, Is It Dead? If you speak to marketers in 2016, they might tell you a story. This story always begins in the nineties, and it’s not exactly what we’d call a page turner. They will start by telling you how the Internet began to spread across the world in this decade. It gained in popularity until it was in almost every home in the western world. But, due to the limitations of technology it wasn’t yet an integral part of our lives. Speeds were too slow and getting online often felt like pulling teeth. Now though we live in 2016 and technology has been playing catch up with people’s expectations for quite some time. We think it’s safe to say the expectancy and the tech are now in tune with one another, and this opened up the avenues of online marketing. There are lots of advantages to online marketing. It’s cheap, easy to organize and extensive. That’s why marketers give this story a name. They call it the death of offline marketing.
But there’s a lot more fiction in this tale than they would have you believe. In fact, offline marketing isn’t dead and in some cases, and it can be more valuable. For instance, if you are running a local service business you might invest in some forms of online marketing. You’ll certainly set up a profile on Google Business. But you should still remember that your customers are local. So, if you want to reach them, it makes sense to advertise locally. Either by posting in the local paper or by writing an ad for the radio. Radio advertising is expensive, but it’s still one of the best ways to reach local consumers. That’s why it’s expensive.
Here are a few other forms of offline marketing that still pack a punch.
If you want to market your business cheaply. You should be looking into using flyers. While many people will tell you online promotion is cheap, we imagine this will cost you less. You can get a few hundred flyers printed out for less than fifty dollars. We’re not sure where you’re going to find an online marketer charging a price that low. But if they are you may want to question their ability. Flyers are also just as easy to use as a marketing tool. You can get people outside your shop handing them out to passers-by. They’ll be able to attract the attention of the public and hopefully catch the eye of new customers. You can even use a button maker and get them to hand out buttons with the flyers. These buttons will be related to your business and once people start wearing them it’s a form of self paid for advertising.
Include your Twitter handle on flyers and customers will also find you online. #MarketingTipClick To Tweet
Not to mention there’s the possibility of connecting this to an online campaign. You can include your Twitter handle on the flyers and your customers will also be able to find you online.
Finally, don’t forget the appeal a big business event can have. If you hold a business event, you might even attract the interest of the press. At that point, you will be able to design your own story for the company you’re promoting. Again, it can be connected to an online campaign because the story behind the event could end up going viral.