Getting a new home business off the ground is a difficult task for anyone, but for a mom on maternity leave who happens to have a big idea? She’s against the clock!
Getting a new home business off the ground is a difficult task for anyone, but for a mom on maternity leave who happens to have a big idea? She’s against the clock! Trying to navigate the challenges of the new and innovative product or service that you have mapped out while on leave with your new baby is like navigating a paper boat through choppy water. Don’t panic, though. The fact that you are driving toward setting up a new home business and raising it – much like the new baby on your lap – says that you’ve got the tenacity of spirit that you need to even be a business owner in the first place. A lot of the best ideas come up during the late-night feeding sessions, and it’s why some of the most successful businesses are being run by moms who are killing it!
You want to make your startup prosper from day one, and if you’ve never owned a business or even thought about it before, you’re going to be giving yourself something new to achieve from the start. You may not know much about business, but that doesn’t mean that you can’t learn. Taking some night classes or even working through some online courses and learning about things like the benefits of PPC and how to build a website can help. You could also talk to friends who are in business and pick their brains about how to get going, how to write a business plan and generally how you can ensure that you gain any financial backing that you may need. It’s all about understanding how to marry your amazing product or service to a new business and running it successfully. With all of that in mind, we’ve got six stellar tips when it comes to making your new business prosperous.
Monday – It’s Not A Dirty Word.
In your head, you might well be imagining yourself in a new house that you’ve paid for with your new business profits. You’ve got staff running around under you and you sit back and look at your empire. There’s nothing saying that you won’t get there one day, but until that moment, there is a bucket load of boring and unglamorous work to get done. You’ll be working weekends and through the night around your kids just to get the basics going. You need to find something that you love among all the monotony, so make Monday the best day of the week – it can be something you look forward to.
Think Of Yourself.
You’re a mom, marketing a product or service for other moms. Are you doing it in a way that YOU would like to see a product? Because if you’re not, then you should be. Think about how you would respond to advertising and marketing and go from there.
Do you know how many people are going to be watching your business? Customers, clients, financial backers and employees are all going to be watching to see whether you fall flat on your face. Even when things get stressful and difficult, put on a face of enthusiasm the entire time. Everyone will be judging you and you need to keep that smile on your face, so you don’t lose it.
The business world moves quickly, and you need to be wasting as little time as possible. Do what you are strongest at and what you cannot do, outsource to someone else who can. Spending your business budget wisely is important and you can keep your business moving and gaining traction by not wasting your time on administrative tasks.
Customer Joy Counts.
Ideally, you’d have identified the competition for your business before you even began. Knowing the competition and knowing who is buying from them is crucial for your success. What are your competition doing that you aren’t? How can you one up their efforts and make your company stand out? All of these things are so important because customer joy is what keeps them coming back and keeps them loyal!
There are some long, hard days ahead of you as you build your company, but it is your dream. It is a way that you can work for yourself and it’s a great way for your children to see you achieve. It’s good for them, to see you be the role model they could one day look up to.
Taking a business from the ground to the clouds is the goal; keep your focus on those goals and hit them hard!