Become a new business owner as a mom is becoming more and more necessary. These are the core fundamentals of what you’ll need to get started
In today’s economic climate, becoming a business owner and earning an extra income from your kitchen table is becoming more and more necessary. The significant rise in the cost of living we’ve all experienced in recent years, from utility bills and food prices to even putting gas in our car has put many families in genuine financial difficulty – to the point many new moms are having to work full-time jobs in order to keep food on the table, when all they really want is to be at home with their family.
If you’re looking for an opportunity become a new business owner as a mom, it can be tempting to get caught up with the next fad; however, the most important principle is to make sure your business is focused on a personal passion – because when you are working on something that is a passion, it doesn’t feel like work, and this is important when it comes to motivating yourself to switch off the TV and knuckle down.
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On that basis, this article looks at the core fundamentals of what you’ll need in order to set-up shop and get yourself out there; with the assumption you already have an idea for what you’re going to be selling.
SET UP A WEBSITE OR PLATFORM FOR YOUR CREATIVE BUSINESS
You don’t necessarily need to build your own website, as there are a variety of platforms such as Etsy that do all the hard work for you, and not only do they allow you to tout your wares and promote your products – they also do a marvelous job at connecting you with a self selecting audience who are naturally looking for what you offer. The beauty with having an online marketing platform is that people are coming to you, rather than you having to go out and chase customers.
If you are going to set-up your own website, you could do this via an easy to use but relatively basic web builder such as https://wix.com, purchase a wordpress theme, or create a site from scratch. The good news is that today, there are so many plugins and third party applications to essentially ‘pimp your website’ such as https://www.brandbits.com that you can have a highly engaging and interactive website set-up with very little effort.
Something to consider, however, if you are creating your own website is IT security, which is an ever increasing concern for small and large business owners alike. As an example, if you’re expecting customers to provide their credit card details on your website, it’s imperative that you have security mechanisms in place to protect your customers’ data. One way around this is to use a secure provider such as PayPal that take care of all the security side of things for you.
GET ON EBAY
Don’t underestimate the power of eBay. It might not be as ‘current’ and trendy as platforms such as Pinterest and Etsy, but don’t underestimate the humongous user base eBay has; eBay is particularly good if you were to utilize your DIY skills and up-cycle some creative furniture; sell small items such as jewelry or handmade cards; or even buy and sell used cards… just remember to list your items as “buy it now” in order to get the best results.
There’s tremendous power in leveraging the network and customer base of aligned businesses, as an example, have you ever been to a boutique hotel and seen some quirky furniture or artwork and wondered where the owners sourced such interesting creations – and perhaps even asked them. Many times, hotel owners and restaurants work with local artists and solopreneurs in a contradeal where the hotel or restaurant are provided with “free” furniture or artwork in return for advertising their business.
Think of all the ways in which you could advertise via aligned businesses; as an example, if you were to be a personal trainer targeting new mums, you could leave some flyers at local nurseries, pregnancy clinics, and even baby shops. If you’re a nutritionist you could leave some flyers in the waiting room of a dentist, doctor or chiropractor.
The point is, that there are a number of ways you can leverage other businesses customer base in return for a small commission or a similar referral. To cement the power of this concept, think of the influence hairdressers have – and how many people they speak to; it might be worth offering them a few free sessions, as an example, in return for them recommending you to all their customers.