Marketing Age Related Products: How to Do It Responsibly
If you are dealing with marketing age related products, you need to be absolutely certain that you are doing so responsibly. This may seem like an unwanted and daunting challenge at first, but it is easier to accomplish than you might first imagine. Check out the tips below so that you can market your age related products the right way and remove the risks of ever getting in trouble for doing it incorrectly.
Know About Age Restricted Products and Regulations
When marketing an age restricted product, such as vaping products in ecig marketing campaigns or campaigns for wine and other alcoholic beverages, you need to be sure that you research the regulations that are in place for advertising these items. You may only be allowed to market your products in certain outlets but not others, so doing your research in advance will allow you to avoid problems.
Choose the Appropriate Advertising Outlets
Once you know the ages that are allowed to use your products, you can determine where you can advertise and where you can’t. For example, you may not be able to advertise in certain magazines or on certain television stations if your products are restricted to use in adults. On the other hand, if you are marketing to seniors, as another example, you would be about to more accurately pinpoint the advertising outlets that seniors use the most so that you can save time and resources and get the best results.
Know Your Disclaimers
When you are marketing a product on the radio or on TV, or even in print and online, but you are dealing with an age restricted product, you might need to include a disclaimer within your ad that states individuals need to be a certain age to purchase and use your product. For example, if you are selling a brand of alcohol, you can briefly mention the legal drinking age and tell the viewers, listeners, and readers to drink responsibly. The same holds true for cigarettes and vaping products. So, again, you should do you research into what disclaimers you have to include in your ads and marketing campaigns in order for them to be acceptable for use.
Know How to Speak to Your Audience
As with any other marketing campaign, when you are advertising age related products, you need to know how to speak to your target audience. Choose language that will not be deemed offensive to your audience, and choose phrases that will be engaging and easy to understand, as well as relevant to your product and brand.
These are just a few of the ways that you can responsibly market age related products to the public without getting into any trouble. You need to be especially careful when it comes to products that are not meant for children, teens, and young adults, but you also need to take into consideration the needs of older demographics when marketing to them as well. When you do your research and know the rules, you can market more effectively.