There are countless posts out there that offer advice from every angle on how you can write content that your audience will engage with the most
Some tips can get repetitive, but there’s a reason a lot of them stay the same thing. It’s because they work. Certain methods have been tried and tested by marketing giants across every kind of industry, from fashion to car sales, and there are reels of data behind each campaign which shows us definitively what works, and what categorically doesn’t. Though you will want your content to sound different to the next person’s, there’s no harm in employing foolproof tips to get your content speaking to your consumer in the way you want it to.
Know your audience
Before you even begin to start writing, you need to know who you’re writing for. There’s no point in writing about animals for a blog about next season’s new handbags, so you have to make it relevant. Getting familiar with your audience is the best starting point in any consumer-targeted marketing. You need writing that readers will connect with on a visceral level. Once you have a true feel for who they are and what they want, only then can you think about writing content that will resonate with them.
Have a killer headline
The headline is the first thing people will see. You could have the most stunning writing hidden beneath it, but if your headline doesn’t grab your reader, they’ll never know it’s there. Studies have shown that there is a sweet spot for headlines that makes consumers tick. Furthermore, though 8 out of ten people will read your headline, only 2 out of ten will go on to read your article. Make sure you spend a good proportion of your time dedicated to writing the perfect headline for your piece.
Break up the text
Dense explorations into how we read have shown that shorter sentences and small paragraphs are the perfect way to keep people looking at your work. If readers see one block of text with no punctuation, they’re way less likely to read it because it isn’t visually appealing. Subheadings are an easy way to break up text, which will make your post less daunting, and shorter sentences have an undeniable impact. A good tip to see if your work sounds good and flows is to read it aloud to yourself before you redraft.
Listen to the data
Technology is a brilliant tool. Though nobody expected it, it has done infinite help within the world of writing to help people create great copy. Scientific data helps marketers find out what people engage with, so that the content they write can be specifically targeted at these successful areas. If your forte lies in the writing side, it’s best to enlist the help of a reliable digital marketing agency like Click Intelligence, who will help you make truly polished content and help with keyword research and other managed SEO services.
It’s easier said than done, but nobody wants to read the same content every time they go online. Every day, consumers are looking for fresh ideas, and fresh products, which at the crux they believe will benefit them. Having original ideas, words, and writing style will help you in most other areas of your content creation. Plus, duplicating content can work against you, as Google is far less lenient when it comes to unoriginal content. In fact, plagiarism or unoriginal copy can have your Google rank fall.