Pinpointing when someone is ready to spend some money is essential for your business
When people visit your website, or perhaps even when they see you in person, they’re not always ready to buy right away. They might go away and come back later. It might take some time for them to be convinced by the reasons to buy what you’re offering. Knowing when someone is ready to be a customer can be hard to do. In the online world, it can even be difficult to keep track of individuals. If you know when a lead is ripe for converting, you can swoop in at just the right time. So how can you tell if it’s the right time to make the push for a sale?
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Watch for People Looking for Specifics
When someone is ready to buy, they’re likely to have a better idea of what they’re looking for. To take an example of someone searching for something online, someone at the beginning of their journey might search for “smart black shoes”, whereas someone nearing purchase might look for “size 10 black wingtip Oxfords”. This type of behavior can be monitored both online and offline. If you’re talking to someone in person, you might notice them ask more specific questions relating to their needs. This can be an indication that they’re getting ready to buy and you should make a push to close the deal.
Use Tech Solutions to Monitor Leads
Collecting the right data is essential if you want to know when a lead is ready to turn into a sale. Monitoring your website is one of the things you should be doing if you want to know who to pay attention to. However, many website visitors appear anonymously so you can’t keep track of what they’re doing. Using a service like Visual Visitor helps you to identify these people so you can make your leads more targeted. It helps you know when a visitor comes back to your site so that you can make a phone call at the right time or avoid losing a lead from a cold proposal.
Have an Email List and Free Content
Knowing just how interested visitors to your website are isn’t always easy. To make it easier, you should use a number of things that help to indicate where your visitors are in their thought process. One thing that helps is to have an email list and offer free content to download. If a visitor signs up to your mailing list or downloads your ebook, it’s a good indication that they’re taking an interest in what you have to sell them.
Come Up with Buying Stage Criteria
Following a lead through the buying stages helps you work out when they’re ready to convert. But not every business can use the same indications of when someone might be ready to buy. It can work to come up with different criteria for each buying stage that shows where a person is in the process. This can relate to the content you have on offer and the contact you have had with the person.
Pinpointing when someone is ready to spend some money is essential for your business. Use a range of strategies to make it happen.