We live in a world that is very much driven by content.
We live in a world that is very much driven by quality content. Creating and distributing high quality content has become such a central part of so many businesses’ marketing strategies, it is easy to forget how relatively recently all this came about.
With the continuing spread of free WiFi and cheap mobile data access, people are connected to the internet more than ever before. And are consuming content on an unprecedented scale. With this in mind, here are five types of content that can help ensure that you have customers coming back to you time and time again.
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Content that Builds Trust
One of the main reasons that businesses are churning out so much content is that they want to encourage consumers to trust them. You can do this in a number of different ways. First of all, if you offer ‘how to guides’ that provide specific advice, hints and tips, people will begin to see your business as an authority in your particular field. Other content that builds trust includes good customer reviews, testimonials and positive articles from outside publications.
Content that Informs
People read content because they expect what they are reading will be useful in their everyday or working lives. So, if you can solve common problems people are having through your content, this can put you on the fast-track to success. For example, you could create FAQ pages or results from surveys regarding common problems. Another option is to offer video guides where you talk people through a specific issue.
Content that Engages
If you are able to engage your customers and open up a dialogue with them then you are much more likely to build loyalty. You will also encourage them to recommend your business to others. Some businesses choose to get the support of an influencer marketing agency to help with this process. Social media is a great way to interact with customers. If you can implore them to help your business out by writing reviews or referring others, this can only be a good thing.
Content Shared by Other People
Many businesses don’t just rely on their own content, but rather they also share content from other people too. If you are active within your own particular industry and you engage with bloggers, commentators, consumers and other businesses, you are much more likely to build up a reciprocal relationship with regards to content sharing. Getting into a habit of republishing, sharing and retweeting should be part of your content strategy, but you also don’t want it to overshadow your own content.
Content that Encourages Purchase
Ultimately, the whole idea behind all this content is to grow your business and encourage more purchases. So, tying in your own goods or services with the content you create can show its real-life applications. Remember that people tend to switch off from content that is too obviously promotional, but if you can tie it back to what you sell, then this should be something that you do where possible.