Buying a quality camera, or hiring an expert in photography might be just what you need in order to give your business that extra edge…
When you’re setting up a new business, or doing what you can in order to take your existing business venture to the next level, your mind is probably overflowing with thoughts on which actions you should take in order to really give things the greatest possible “boost”.
You might be considering hiring a virtual assistant in order to handle some of your more mundane management tasks, in order to leave you with as much time in your working day as possible to commit to the really pressing big-picture decisions and errands that only you can do for yourself.
You might also be reflecting on the right kinds of tools to use to boost productivity, and the best ways to cut costs.
What you might not be immediately thinking of, however, is the substantial and positive role that photography could play in your business. But, it turns out, buying a quality camera, or hiring an expert photographer, might be just what you need in order to give your business that extra “edge”.
Here are some reasons why you shouldn’t ignore the role of photography in your business.
A picture is worth a thousand words
Everyone’s heard the old saying that “a picture is worth a thousand words”, and there’s clearly something to that.
Just think about all the different ad campaigns you’ve ever been exposed to. In the majority of cases, what pops into your mind first, and most strongly, a series of images, or a series of words?
Of course, words do play a substantial role in getting people’s attention, and they’re essential for conveying ideas and benefits and features in-depth.
Pictures, however, have a more visceral impact. Using the right photo in your marketing materials can increase customer engagement quite dramatically.
Photos can be formatted to provide atmosphere in all kinds of different contexts
A major part of building a strong brand, is identifying the kind of “vibe” or atmosphere you want to convey to your potential client base.
If you’re selling luxury fitness, either in the form of a gym membership, or various fitness goods, you’ll want to create a sense of blended sophistication and physicality, not to mention at least a good nod towards sex appeal.
Photos can not only be used to create these different atmospheric effects rapidly and easily, by themselves, but can also be formatted and chopped up in order to cover the subtleties of your business, effortlessly. If you’re wondering how to edit photos on a Mac, for example, rest assured that the possibilities are virtually limitless.
Web surfers are increasingly visual; pictures help to hold their attention
A huge amount of business marketing these days occurs online. In most cases, people will come across your website long before they have any face-to-face interaction with you. In many cases, you may never meet any of your clients face-to-face, at all.
For that reason, it’s important to understand the psychology of web users. It turns out that web surfers are increasingly visual, and will be engaged to a high degree by the number and variety of pictures you have on your website.