How do you entice birds to land on a bird feeder and readers to land on your business blog?
Before you think I’ve lost my marbles or I’m off my rocker, hang on a minute and come along on a tale of discovery.
Let me start from the beginning, will you?
Last week I was taking some time to think about the purpose of blogging and the goals I have for my business blog.
I was contemplating some fresh, unique ways to make my blog work for me and somethat would be appealing to my audience.
That morning, I was sitting outside on my patio enjoying a cup of coffee, my trusty [ideas] notebook in hand. I looked across the street and couldn’t help but notice my neighbor built a big, beautifully-intricate bird feeder perched high atop a sturdy wooden post.
It was undeniably impressive! Like no other bird feeder I had ever seen – truly a one-of-a-kind addition to the neighborhood.
As I studied the design details of the wrap-around balcony and the portals, it dawned on me that a.
Hint: Looked like a party goin’ on up there! Wings galore! The place was packed with birds.
It made me think …
What’s the main goal for constructing a bird feeder?
And what’s one of the most important goals for blogging?
No sense putting up a bird feeder if no birds come by to enjoy it, right?
And no sense blogging for business if no one drops in to read and subscribe to your posts (and maybe even sign up for your fabulous freebie or newsletter).
Later that afternoon, I walked across the street to speak with the neighbor who built this masterpiece. I complimented him on his craftsmanship and asked, “What are you feeding those birds?! They’re coming by in droves!”
He proudly remarked, “It’s a mixture of sunflower seeds, cracked corn, raisins, and crunchy peanut butter that I roll into balls and place on the feeder – a homemade gourmet treat and they love it.”
No question about it, my neighbor knows how to attract and feed a hungry crowd of birds.
So how do you entice birds to land on a bird feeder and readers to land on your business blog?
Follow these guest-attracting guidelines:
- Create a pleasant, interesting, and helpful environment for visitors.
- Provide lots of irresistible treats and consistently replenish the supply.
- Build an aesthetically-pleasing design.
- Help visitors feel safe and welcome.
- Encourage sharing.
- Make the space easy to navigate.
- Add your personality and keep your writing tone casual and conversational.
- Offer something remarkable so visitors will take flight to spread the word and sing your praises. (I bet those birds are fluttering to spread the word!)
It may sound quirky, but every time I see a bird feeder, I’ll be reminded of one of the biggest goals of blogging – attracting an audience and enticing them to come back to my business blog for more.
It’s Your Turn
Can you think of an inanimate object that reminds you of blogging? Bird lover or not, what strategies are you currently implementing to get readers flocking to your business blog?