Utah Mompreneur designs underwear that allows little girls who love to twirl to wear dresses and ditch the shorts
It’s another Inspirational Monday when I have the honor of interviewing and introducing you to another fabulous mom entrepreneur. Today’s Mompreneur comes for Park City, Utah. If you have a daughter, granddaughter, or niece you are going to love what Sandy Nearman is going to share with you today! Check out her interview below!
Welcome to Mompreneur Media Sandy! Please tell us about yourself.
I was born in South Africa and moved to the United States when I was 15. I currently live with my husband, son, daughter and puppy in Park City, Utah.
Where did the inspiration for Broxies come from?
When my daughter was potty training, she was constantly showing off her “big girl” underwear to anyone and everyone. I didn’t want to stop her from wearing the dresses and skirts she loved, but the constant battle to put on that extra layer of clothing was exhausting. I decided there had to be a better way. From there the concept of Broxies- an all-in-one garment that combines the comfort of underwear with the coverage of shorts, was born.
What kind of approximate start up costs were involved in getting your Broxies underwear from concept to launch mode
My initial prototype was sewn by a friend for free. It’s difficult to quantify the start-up costs because for us it began with hiring a lawyer to file a patent and trademarks. Then we had to pay for production trial runs to get Broxies exactly the way we wanted them, then it was on to the manufacturing costs, packaging prices, shipping costs, developing a Website and social media accounts as well as hiring PR to help spread the word about our product. Where it makes sense, we do as much as we can ourselves but there’s definitely been an investment of our time and money into making this idea a viable reality.
Please provide one business tip that will help a mom looking to launch her own product?
Trust your gut. In the beginning I had a big learning curve in terms of how to create, produce and ship this garment and whom I should work with. Surround yourself with people who have the same values and goals as you and believe in you and your idea.
One thing you do for yourself to unwind from it all?
We recently added a puppy to the family mix and on weekends we love to go for family hikes with her and just enjoy Park City’s changing seasons. We recently moved here from South Florida and it’s nice to have seasons again!
Please share a book or a website you like to browse just for fun.
I enjoy reading mom blogs like Renegade Mothering and Jen Hatmaker. They make me feel totally normal for being the spread-too-thin mom that I sometimes am. I also love browsing travel websites….and daydreaming about having more time to travel!
Little girls who love to twirl can finally ditch the shorts and join the undies revolution. Broxies is the only all-in-one garment that combines the comfort of underwear with the coverage of shorts. Mompreneur Sandy Nearman would cringe watching her newly potty-trained daughter show off her “big girl” underpants to anyone and everyone in sight. Without wanting to put an end to her girl’s beloved dresses and skirts, but seeking a way to stop the constant battle to add another layer, Sandy decided there had to be a better way and Broxies was born.
Connect with Broxies
Google Plus: https://plus.google.com/+Broxies
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