Keeping ahead of the latest interior design trends should be near the top of your business priorities
We’re all guilty of getting a bit too comfortable at times. Maybe you have that same old pair of shoes that you love? Perhaps your car is just a little bit too loved? You might prefer shabby chic at home, but failing to keep your business less rough around the edges could seriously damage your earnings.
Keeping ahead of the latest interior design trends should be near the top of your business priorities if you want to see a serious improvement in your bank balance. You don’t need to be a design goddess. In fact, just a few subtle touches are all it takes. Read on to find out how interior design can improve your sales.
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Choosing the right design for you
With so many options out there, it’s a daunting task choosing the perfect design for your business. From old-world charm to a sleeker, modern finish, choosing an interior design for your store or office space can often mean keeping your personal preferences and business requirements wholly separate – even if you are working with a designer. Yes, we know that sheepskin rug would look great in your office, but does it really sell your brand or business strategy to your customers? Be both logical and practical when you begin working on your designs, it will pay off in the long term.
Style that doesn’t cost the earth
Once you start styling it can be easy to let your creative streak run away from you: from obsessing over color swatches to choosing the ‘just right’ tone of wood panel flooring, who said style had to cost the earth? Even if you are taking on the interior design as your own project, a larger price tag doesn’t always mean better quality. Take time to write down your design needs and keep these in hand for quick reference when you begin working. Buzzwords such as ‘intimate’ or ‘modern’ are great to keep you on track.
Don’t be afraid to check out your competitors to see what they are doing, and even what they aren’t. If you have limited space, or even looking to improve your sales and merchandising why not consider slatwall to give your business a new look? It’s available in a whole range of colors and textures too. Store fixture and retail display supplier AAA Displays offer a comprehensive range of slat boards, check out aaadisplays.com for prices and more information.
Those finishing touches
Fresh flowers, stylish wall art, funky accessories and subtle lighting can make a huge difference to your space. Don’t scrimp on those finishing touches, as these are essential to inspiring trust and commitment from your customer. You’ve come this far choosing your doorframes and skirting panels, now don’t rush when choosing your final details.
Keep your sales goal in your sights, and remember that what your customers are greeted with when they enter your business will influence any future purchase decisions. First appearances truly are everything and need to be updated on a weekly or daily basis if necessary.